London, UK
adidas x Humanrace World Cup
The Concept
Paying tribute to the Three Stripes’ football heritage, Pharrell Williams’ Humanrace brand teamed up with adidas Originals for the AW22 Samba Capsule by Pharrell, featuring an elevated reconstruction of the iconic Samba trainer using premium materials.
To celebrate the UK launch, Pharrell invited selected guests to a typically British London pub to watch the FIFA World Cup Qatar 2022™ match: England V USA in November 2022.
The collaboration between adidas and Humanrace was powered by our client Mundial who brought us onboard to produce this unique event. We transformed the traditional London pub to reflect Humanrace’s vision from the signage to the beermats, nothing went untouched.
