The K-pop superstars BTS were invited to perform at the King Fahd Stadium at the first major stadium concert of this scale in the Kingdom. As the first Korean pop group to ever perform in the Kingdom of Saudi Arabia the attention surrounding the band was unparalleled with features referring to their treatment in the country as fit for Royalty. We were contracted by our client Live Nation Middle East to produce the event, management of the Artist Liaison (for a 300+ person artist party) and manage all external activations and merchandise sales.
The seven-piece is one of the world’s biggest acts, regularly topping charts globally and selling out stadiums in Asia, the US and the UK.
This groundbreaking event hosted the first Korean pop group to reach number one on the US album charts and was a long anticipated arrival to the fans of Saudi Arabia.
Navigating and overcoming the challenges associated with producing a live music event in a venue that had never hosted this scale or genre of event, ensuring an A list experience was delivered to the artist party at all times. Delivering the merchandise sales for the highest grossing artist in the world and optimising transactions at all times.