Story
We were engaged by Live Nation Entertainment, Middle East to support the 42nd Edition of the annual off-road endurance rally, which for the first time took place in the Qiddiya Desert of Saudi Arabia.
We worked alongside our creative colleagues to bring this visually impressive fan event to life in a matter of weeks, creating a beautiful setting for the celebration of this prestigious sporting event.
Our scope included full event management, designing and building the full fan village including the impressive main stage, designed to blend in with the stunning natural environment, the winners podium and a number of fan activations all of which were focused on fan engagement and experience.
Client: Live Nation Middle East
- Event Management
- Artist Liaison
- Artist & Crew Logistics
- VIP Management
- Accreditation
- Site Assistance