Qiddiya, Saudi Arabia

Dakar Rally Finishing Line Concert

The Concept

We were engaged by Live Nation Entertainment to support the 42nd Edition of the annual off-road endurance rally, which for the first time took place in the Qiddiya Desert of Saudi Arabia.

We worked alongside our creative colleagues to bring this visually impressive event to life in a matter of weeks, creating a beautiful setting for the celebration of this prestigious sporting event.

The event included performances by DJ Snake, Wiz Khalifa and Young Thug, and the site and stage design blended perfectly into the desert backdrop.

  • Audience

    20,000
  • Artists

    6
  • Visas

    163
  • Hotel Sleeps

    1575
  • Man-hours

    8688
  • Team Members

    38
  • Passes

    1225
  • Vehicles

    351
Dakar Rally Finishing Line Concert Dakar Rally Finishing Line Concert Dakar Rally Finishing Line Concert Dakar Rally Finishing Line Concert Dakar Rally Finishing Line Concert Dakar Rally Finishing Line Concert

Highlights

By overcoming the various logistical challenges associated with building an event site in the middle of the desert, we were able to deliver a world-class event, with a vastly impressive result to be enjoyed not only by the client, but the twenty thousand spectators, and all those who watched the televised broadcast.

The event showcased groundbreaking creative technology including projection mapping onto the Qiddiya Rock which made for one of the most creatively impressive shows we’ve ever been a part of.

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