The Diriyah Season 2019 was an incredibly ambitious series of concerts set in the UNESCO heritage site of Diriyah. Over a four week period, the events were designed to put Saudi Arabia on the map in terms of entertainment and sport, encouraging tourism into the country.
We worked alongside the General Sports Authority of Saudi Arabia and Live Nation Middle East to direct an impressive line-up, including performances from Imagine Dragons, Calvin Harris, Major Lazer and Chris Brown (to name a few), who performed as part of a celebration of the sporting championships that were taking place within Diriyah.
This included the 2019 Diriyah e-Prix Formula E Championships, the Clash on the Dunes Ruiz x Joshua boxing match, the Diriyah Tennis Cup, and the Diriyah Equestrian Festival. We hosted around 40,000 visitors per show, and welcomed large touring parties from all over the world.
The season was a huge success, opening Saudi Arabia up as a tourist destination .
We designed and implemented a solid logistics structure for over 2,000 working personnel and talent, arranging travel, accommodation, visas, ground transport, accreditation and subsistence.
We worked to ensure a smooth customer journey and memorable experience in a safe and impactful environment for all attendees, contributing to the overall resounding success of the Diriyah Season.
We facilitated some of the largest western style concerts to take place in the Kingdom of Saudi Arabia to support groundbreaking international sporting championships taking place in KSA for the first time in history.