London, UK

EE: 5G LAUNCH (FEAT. STORMZY)

The Concept

EE were the first UK network to switch to 5G. To celebrate Stormzy, fresh from his headline Glastonbury and Brits performances, showcased 5G in a 360-degree secret gig, from a barge on the Thames, with the backdrop of London Bridge. We worked alongside our friends Smyle to deliver the launch which was live streamed on EE’s network and oversee a seamless artist liaison process.

EE: 5G LAUNCH (FEAT. STORMZY) EE: 5G LAUNCH (FEAT. STORMZY) EE: 5G LAUNCH (FEAT. STORMZY)

Highlights

EE made history by not only becoming the first network to launch 5G in the UK, but also by using 5G to live stream an event to thousands of people across the UK - live on Facebook, Twitter and YouTube. A totally unique performance, while fans from the five launch cities were treated to a 360-degree VR experience of the show in EE stores across Cardiff, Edinburgh, Belfast, Birmingham and Manchester.

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