Hotel MUNDIAL
The Concept
MUNDIAL, part of global football publisher Footballco, hosted a live event and screening space in Hoxton during the UEFA Euros 2024. A 10,000 sq ft warehouse was converted into a boutique hotel dedicated to football, complete with a 5m big screen showing all the games, bar, food, art exhibits, partner activations, and much more.
The event hosted an array of brands such as Reebok and Schuh who stole the show with their “football x fashion” installation, the Antelope Arms, a cool pub-inspired setup. Marriott Bonvoy branding appeared front-of-house on the Hotel MUNDIAL reception also taking part in a travel-football panel.
Podcasts like The Ripple Effect and SportPro recorded live at the venue, while Xbox set up a gaming hub packed with consoles and screens for visitors to enjoy.
MUNDIAL also ran creative sessions with Football Beyond Borders for school kids and hosted a co-working day for folks in football media.
Photography by Annabel Staff
