Story
Indivisa HQ, powered by adidas, was the cultural hub and footballing clubhouse for the UEFA Women’s EURO 2025 knockout stages. We transformed Hoxton Docks into more than just a fan zone, creating a living, breathing platform to celebrate and grow the women’s game. With multiple 5-metre screens showing all the action live from Switzerland, fans packed in for five action-packed days of screenings, creative workshops, cultural conversations and community-led programming.
Built as a safe, inclusive space for all fans, with a particular focus on women and non-binary communities, it became a place to connect, play and collaborate in an environment rooted in joy and mutual respect. Free tickets made it accessible to all.
The programme featured curated entertainment and grassroots talent, from Clwb Creative Cymru’s brass bands and DJs on opening night to Stonewall FC’s final-day music line-up, plus Mundial’s premiere of a short grassroots documentary. Fans could join panel discussions with clubs including Romance FC, Ex-Girlfriend FC, Whippets FC, Baes FC and the Goalposts League, take part in a community tournament, or head to the adidas Customisation Station, Fanicure Bar, Fit Lab and more.
Our role was to bring the vision to life, shaping it into a vibrant, flexible live space. Working hand in hand with the client’s creative team, we delivered the spatial design, scenic build, styling and full operational infrastructure needed to support a dynamic and inclusive programme. The result was a space that felt alive every moment of the day, leaving fans inspired, connected and proud to be part of the women’s game — and the perfect place to watch the Lionesses bring it home, again.
Client: Footballco
