Shin Megami Tensei V: Vengeance Launch
The Concept
Our brief was to create an immersive experience for the highly acclaimed Japanese role-playing video game Shin Megami Tensei V : Vengeance at Download Festival, highlighting the growing crossover between the worlds of music and gaming.
Nestled within the bustling campsite village of District X, our activation became a vibrant hub of activity, strategically positioned in a high-traffic area to draw in festival-goers. Attendees were invited to dive into the game, stepping into a post-apocalyptic world where they could battle demons and unleash their inner hero right on-site.
The design also included a raised area used as an exclusive interview area for influencers and the musicians who visited the activation over the weekend. This unique blend of gaming and music culture not only engaged fans but also created a dynamic atmosphere that resonated with the festival's energy.
CLIENT | SEGA / ATLUS
