Riyadh Season included one of the largest international festivals to take place within the KSA; an initiative launched by the Saudi Commission of Tourism and Heritage to transform the Kingdom into a leading tourism destination globally providing a unique year-round entertainment and cultural experience to visitors from around the world.
Aimed at boosting the country’s tourism and entertainment offering. Riyadh Season hosted a large number and variety of events; From exclusive music performances, to theatrical and circus events, fashion shows and sports, exclusive performances to theatrical and musical performances, fashion shows, and circus events, in addition to a number of world-class dining experiences.
Our client Live Nation Middle East were awarded the contract to produce the International Arena for the first ever Riyadh Season. Hosting five events over the space of four weekends, this was a groundbreaking series of events for the Middle East, and the first time so many international artists had performed within the Kingdom of Saudi Arabia.
The groundbreaking Riyadh Season is the biggest festival ever to take place in the KSA with 12 festival zones across the city attracting 5 million visitors.
Bringing international artists to the stage to perform to their fans for the first time, opening up the KSA as a touring location.