Wireless Middle East
The Concept
Wireless Festival, Europe’s biggest celebration of urban music and pop culture, made its debut in the Middle East in 2023. Known for its exclusive performances from global superstars across genres such as hip-hop, rap, R&B, grime, and dance, this inaugural edition at Etihad Park sold out 25,000 tickets.
Headlining the festival was Travis Scott. The lineup also featured an array of talent, including Roddy Ricch, MIA, Wegz, and many others. Wireless Middle East not only spotlighted some of the biggest international hip-hop stars but also showcased regional talent across multiple stages. What's more the festival features a host of F&B options and winning activations.
Wireless Middle East set a new benchmark for urban music festivals in the region, blending global and local talent in a vibrant atmosphere. As we look forward to 2024, we are excited to continue elevating the festival experience and connecting people through the power of music.
CLIENT | Live Nation Middle East
